Let’s get right to the point
The economic slowdown brought on by the coronavirus has put a pause on local business everywhere. But as we continue to learn how to deal with our new environment, it’s time to take a closer look at lean advertising in 2020 – if you are in a position to do so.
Before I go any further, I just want to say that I hope you and those you love are well and being cared for. Everything has changed and many people are hurting physically and financially. My heart and prayers go out to everyone affected by the pandemic.
Lean advertising is still advertising – but with lower costs and better returns. It’s no secret that traditional ad budgets are being slashed to cope with lack of demand. However, this presents an opportunity: alternative ways to reach the people you need to connect with.
This article covers three topics:
- Where the customer is spending time
- How to advertise on a lean budget
- How to tell your story
Where your customers are
More people are surfing the web on laptops and desktops, watching their favorite shows on Netflix and YouTube, and overall consuming content and media a bit differently. More directly, they are consuming a lot more of it. This comes from being home more and, in a growing number of cases, wanting to feel a sense of normalcy.
In addition, many are doing the same activities, just as they always have. This includes taking walks outside (abiding by social distancing etiquette), talking on the phone, sharing a laugh, and cooking more meals than ever at home lately. All of this can have a positive and stabilizing effect in a home in the midst of all the disruptions that still exist.
How to advertise on a lean budget
Here’s where the money comes in. It’s your money. You may not have as much to work with, but you need it to work harder than ever. Here are some ways you can accomplish this.
Utilize targeted digital and social media advertising opportunities. Do not glaze over this statement. I’m not talking about “boosting a post” and I’m not just talking about Facebook. Honestly, most of your customers may not even be there.
What I am talking about is utilizing several methods across many outlets, specifically targeted for your audience to deliver a message and convert sales.
Think that sounds expensive? Think again. This entire article is focused on lean advertising in 2020. Digital advertising to targeted audiences is one of the most efficient ways to achieve your business goals. Better than that, minimum spend to achieve these goals is lower than ever. In many cases, there is no minimum – at least that’s the case at Boot Digital.
How to tell your business story
No matter how you choose to advertise your business, telling your story in a compelling and effective way is the #1 key to unlocking your customers. First, you must have a solid grasp of who your customers are and how your product or service can deliver what they are after.
Next, you need to reach them where they are and at their level. Failing to do this will leave you and your business sounding tone deaf and out of touch during uncertain times.
Finally, it’s important to use video, images, and text to reach different people at different places. On top of that, you will need to strategize around how your customers actually feel, and what they are willing to do about it – for themselves and for others.
With this lean, impactful strategy and help from a team on your side, you can be on your way to a brighter business outlook and improved sales.
If you’re ready to go lean and renew your revenue, contact me directly at 229-598-2629 or at firstname.lastname@example.org to learn more and create a plan.
Boot Digital was born out of the need for a true digital agency to support the digital and social media needs of modern businesses in South Georgia and North Florida.