Picking Up The Phone
I got a cold call for a job at lunch on my business line recently from a girl who graduated from college with a marketing degree 18 months ago. She wanted to know if I had any positions open with my business that started as a side hustle.
First of all, I was personally thankful that I did not hang up on her because the first 30 seconds of the call seemed like the beginning of one of those sales calls from people with a long list of numbers and names.
But this was nothing like that. She was calling because she wanted a job in the field she pursued in school. She told me she was working at Walmart at the time and said she had a block of time away from work that she was using to seriously pursue her desire of working in marketing.
Secondly, I was professionally thankful that the SEO of my website was working perfectly, as she told me she found my phone number after doing a Google search for digital marketing agencies.
But she seemed nervous on the phone and somewhat unsure of what to say or ask. So I decided to dig more into what she was doing and what she wanted.
She had a bachelors degree in marketing but “no real experience,” as she put it. That’s what she was going for. But more than that she wanted a marketing job.
The Turning Point
At that point I knew I needed to provide as much value to her as I possibly could. I wanted to make her call (and my time) worth it. It was time to give away what I have. By the way, I love giving my best ideas away.
So on the phone for the next 20 minutes or so, I encouraged her in her search for a place to find marketing work or experience. We talked about potential internships and flat out working for free somewhere to get experience.
We also talked about making cold calls like the one I was on right there, and how she could improve conversations from the beginning. Specifically, we went over clearly expressing who she was, what she likes, and what she was looking for.
Finally we talked about networking and how she needs to dig into the soil of the people she knows and begin the process of asking to use friends as stepping stones to connect with new people. A cold call for a job was just one step of many.
I told her I believed in her, and wanted her to succeed. Even though I couldn’t hire her for something, I wanted her to win. I asked her to improve what she was doing, and to keep it up – and then email me in a couple of weeks to share what her progress was like. I hope she sends that email, no matter what her progress looks like.
That’s because I believe we all could use some more accountability, even when we don’t know quite what we’re doing.