Every minute of every day, search engines like Google process millions upon millions of search queries for people just like you.
Some of those searches are on web browsers, even more are on mobile phones, and a growing number of searches are happening just as people speak them into a device.
But at the end of the day, the users just want an answer to their question, search topic, or shopping list. And with an ever-increasing internet, it’s more important than ever to have content that’s accurate and meaningful to those who want to see it.
That’s where SEO comes in, or Search Engine Optimization. At its core, SEO is just a way to help describe and categorize your online website and content so the people who are searching for it can find it.
Sounds simple enough, right? We wish it were as simple as we are trying to describe here, and hopefully in the future technology will all give us a hand with SEO in a more meaningful way.
But until then, our businesses, our websites, our apps, and all the pieces of content in them need to be reviewed and edited so that the most people who are already searching for things your business might offer can be found in the best way.
SEO For Small Business
We believe the answer is to really just dive in and take control of your business, brand, and products or services online. This can be done by curating content on your website in an organized way. The target end result is that search engines like Google will surface your business content to the people who are most-likely interested.
Don’t have a website?
Make your first step the right step to relevance and opportunity online with a website from Boot Digital. If this is you, solidify your future with a solid foundation in order to keep customers and win new ones.
We’re practitioners of what we do at Boot Digital. That means we are more than just knowledgable in what we offer and talk about. We actively participate and perform in the key areas we’re engaged in.
In the SEO world, we design and curate each piece of our online content to win in terms of accuracy and being searchable across multiple search engines.
To be clear, SEO isn’t just for large corporations. SEO for small business can be just as effective (or even more effective) depending on the topic.
What have you done lately?
Another key part of having a good SEO strategy is delivering online content on a regular basis. As much as Google may scrutinize your content over being relevant, how recent your content was published is also taken into account.
“What have you added lately?” That’s what search engines are asking to an extent. Older but relevant content will still show up in searches, but newer content that’s just as relevant will rise higher.
There’s no doubt that the internet moves fast, and will move faster tomorrow. So however you may run your business or website, we encourage everyone to take hold of good SEO principles and execute on them, or find someone to do it. Failing to keep up in this arena will prove to decrease your chances to compete in the market.
Ready for a tune up and to win in your space? Talk with a project manager today about how becoming a client of Boot Digital can be your next best move.