Facebook is a place to connect with friends, family, and everyone in between. It allows us to shrink the distance from those far-flung loved ones to a more manageable place.
In the business world, Facebook has evolved into a meeting place for billions of people that you can reach with targeted messages about who you are and what you are all about.
At Boot Digital, we have been utilizing, experiencing, and testing Facebook and its many parts since 2005. It has been one wild ride, but we love it.
As users and practitioners of Facebook, we can definitively say we wouldn’t be doing much of this if it weren’t for Facebook. Fortunately, if Facebook were to cease to exist tomorrow, we wouldn’t be left high and dry – because we are practitioners of the whole internet, and not just Facebook.
Facebook For Small Business
But Facebook has proven to be a strong ally to businesses of all sizes who want to connect with their customers and begin relationships with new ones.
If you have a business, it is imperative that you have a website and a Facebook page. That’s the current status of the online world we live in. Things may change in the future, and if they do, we will update this website to reflect that.
Most businesses have Facebook pages at this point, which is good. But it’s important to use them correctly to gain all of the benefits available in the online social world.
As an example, having a Facebook page with a good description and recent, relevant posts is like having a Walmart greeter standing outside your physical storefront saying hello to people who walk in or pass by – at scale.
“At scale” is the important part. Because on social media you have the ability to say hello and answer potential questions from guests all over the country. This can be done 24 hours a day, 7 days a week whether you are awake or sleeping.
Beyond that, you have the opportunity of digital word-of-mouth in a social environment from people who have already experienced your business.
It’s important to note at this point that a Facebook page does not and cannot replace having your own website. Having your own website is a necessary part of your online identity. People and businesses who create profiles and pages within Facebook are living in Facebook’s world. That means Facebook is going to make decisions based on what’s best for Facebook, and not necessarily for you or or your business.
If you’re already on Facebook as a business and want to introduce more people to your presence, or showcase offers and services to grow your audience, Facebook is a great place to do that.
Unfortunately not everyone has had the same experience running a Facebook page. If you have a business page that has been flagged by Facebook, we can help you get back on the right track. It’s not always what you might like, but there are ways to get things going again.
This page focuses on Facebook for small business for ease of use and the examples given, but a quality social media strategy is a diversified strategy. We encourage all businesses to utilize social platforms like Instagram, Twitter, LinkedIn, and many others to reach the biggest audience possible and gain better results.