Case Study

Local HVAC Service Business.

This case study covers Website Design and CRO, improving lead generation for a local HVAC Service business.

Introduction

An HVAC service business came to Boot Digital looking to redesign their entire website to help drive leads and stay competitive in their market. Learn how we helped this local business increase requests for service and overall conversion rates across their website.

+37%

Online Service Requests

+24%

Conversion Rate

The Challenge

An HVAC service business came to Boot Digital looking to redesign their entire website. Our goal was to deliver a fresh, fast design and experience, while ultimately increasing requests for service and overall conversions.

Our Work

Our primary focus was to update and improve the user experience on the website to better represent the customer-focused service the company is known for. We migrated the site to a more user-friendly, searchable platform and added strategic structural and content updates to improve user experience and optimize for search.

The Impact

Because of Boot Digital’s optimizations and expertise in creating a new website experience, the HVAC service business saw a marked increase in monthly requests for service and conversion rates.

Your Opportunity

When we work with clients on website design and conversion rate optimization, we take a holistic approach. That means incorporating their individual needs with modern strategies that make a difference. Connect with us to see how we can help make your business goals a reality.

Time Frame

6 MONTHS

Services

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